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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Convey the mission as urgently needed and highly solvable to inspire hope and action.

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How Nonprofit Professionals Can Manage Workplace Stress Triggers

Beth's Blog: How Nonprofits Can Use Social Media

As a group, I have participants take an online poll, answering the questions, “What are your workplace stress triggers?” These qualities may sound “soft”, but Goleman found direct ties between emotional intelligence and measurable results. What triggers these feelings and emotions? 2: Track Your Moods.

professionals

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Linking Results To Key Performance Indicators Is Like Hooking Up A Big TV

Beth's Blog: How Nonprofits Can Use Social Media

I introduced several methods for using measurement for transformative results, including the Maturity of Practice Model (CWRF) and how to use it as an assessment tool, principles of being data-informed , and how to apply KD Paine’s 7 Simple Steps of Measurement. What are your measurable objectives?

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Why Segmentation Is So Important in Email Marketing

NetWits

Preference and Opinion – this is something that you can survey or poll your donors on, and collecting this information via an online portal is a great idea. Behavior – again, this is observable and traceable, and is based upon prior actions and not intentions or preferences. First, Create a Plan. Next, Determine Who to Contact.

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New Guide: How To Engage Your Supporters with Social Listening

Beth's Blog: How Nonprofits Can Use Social Media

What we’ll show you is how to build on your engagement opportunities and take action. How your key stakeholders, donors and activists talk about the issues surrounding your work is not only observable, it is measurable. Social Listening In Action. What You Need To Make Social Listening Actionable.

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

The task manager allows you to assign, manage, and track the progress of action items. Polling capabilities enable quick decision-making between and leading up to meetings. The member directory helps you keep track of every board, committee, and staff member so that you can nurture relationships.

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Google + for Social Change Activists: Dive in Early or Wait?

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I helped launch a peer exchange Webinar for Packard Foundation for Children’s Health Insurance grantees with Spitfire Communications (creators of the SMART chart ). The focus is how to effectively integrate social media channels and measure and learn. During the Webinar, I polled the group’s general approach.

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