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Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling

Qgiv

This acknowledges your constituents’ agency, or control over their actions and consequences. Employing strength-based messaging doesn’t mean diminishing the description of need or weakening the call to action. Example : , Jennifer is first a mother of 3 and a musician, who is facing cancer.

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Are you celebrating Giving Tuesday? These NTEN Members are!

NTEN

Find them all at GivingTuesday.org 2-1-1 Tampa Bay Cares, Inc. The Trust for Public Land TransForm Transportation Alternatives United Nations Foundation United Way for Southeastern Michigan United Way of Genesee County Vermont Foodbank Volunteers of America Wade Edwards Foundation and Learning Lab Women Employed World Food Program USA YES!

NTEN 81
professionals

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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. A purpose-driven company stands for and takes action on something bigger than its products and services. For example, My Special Aflac Duck is a social robot that helps kids cope with cancer.

Companies 106
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Looking forward to 2009

Judi Sohn

Yes, we’re making a difference against colorectal cancer, and that’s ultimately our big-picture goal. We don’t resolve to cure colorectal cancer in a year; instead we resolve to chip away at a very specific, very targeted part of the rock that needs banging on. Do you want to feed the homeless or cure cancer? Beth Kanter.

Cancer 100
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#GivingTuesday: A Great Day for Business to do Good!

Connection Cafe

White Butterfly Gift Shop in NJ – donated the proceeds of t-shirt sales to support a mother of 5 who cannot afford her cancer treatment. The Gift Shop also adopted the family for Christmas, asking community members to donate toys for the children. The company was able to fund over 3,500 meals through Feeding America.

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How to Use Facebook Live to Raise Money

Connection Cafe

For example, Stand Up To Cancer broadcasted news about a high school raised money during a “Sports Day For Charity” Don’t ask people to “Donate”. For example, ask them to “Give clean water”, “Feed hungry children”, “Stop human trafficking, etc. Ask for action. Seize the moment to ask for action!

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The Foundation of Successful Fundraising: Defining Your Nonprofit’s Unique Value Proposition

Allegiance Group

Examples of Successful UVPs Let’s look at some organizations that have mastered the UVP in their messaging: Feeding America: On its donation page, Feeding America clearly states where the money goes. Every dollar you give can provide at least 10 meals to families in need through the Feeding America network of food banks.”