Action Audience Government Influence 
Forum One
JUNE 1, 2021
In our 25 years of working with mission-driven organizations, we have seen that marketing efforts can struggle if there isn’t an effective governance framework to accompany them. Project delays, indecision, duplicated efforts, and responsibilities falling to the wayside are all symptoms of a strategy that lacks governance.
EveryAction
JUNE 21, 2023
Issue awareness is often a foundational step in advocacy work, and it’s important to make sure that your organization’s issue awareness work uses specific, measurable, actionable, relevant, and time-bound (SMART) goals to measure progress. By meeting supporters in the moment, you have a better chance at driving them to action.
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Forum One
JULY 13, 2022
Increasingly, organizations of all sizes have access to digital tools that provide data, but data storytelling—making facts relatable and actionable—takes additional effort to transform data into tangible stories. Know your audience. The City Health Dashboard team regularly considers more than ten primary and secondary audiences.
DipJar
JUNE 20, 2023
This guide reviews the steps of creating a nonprofit SWOT analysis , including when to use this type of analysis and how to put your insights into action. You may identify opportunities to continue influencing the government through grassroots organizing and advocacy work. Figure out how you can capitalize on your strengths.
Nonprofit Tech for Good
APRIL 3, 2022
The term “call to action” (CTA) is used multiple times in the list. A CTA is an invitation to take action, such as donating, volunteering, signing up for something, signing a petition, pledging to do something, etc. Stay in regular contact with newsrooms and pitch stories to help the organization reach a larger audience.
Connection Cafe
OCTOBER 23, 2017
Online influencers are the most powerful force online today for moving awareness, advocacy, and giving. But who are the influencers you need to know, and what do we know about them? First, I’d like to recommend you look for micro-influencers in particular — i.e. those with substantial but not huge followings.
Neon CRM
MAY 26, 2023
The organization laid out the rules, got influencers involved, and then let its participants take over. Instead, organizations need to use data and templates to build highly personalized messages and drive actions. You can create specific audiences for your campaigns, allowing you to focus on granular details that resonate.
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