2011 Analytics Mail Report 
NetWits
MAY 31, 2011
Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits.
NetWits
JUNE 13, 2011
Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. flickr.com/photos/mikebaird. In MultiChannel Donors: Real?
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Amy Sample Ward
JUNE 13, 2011
" 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report – "Five years into the research, it is clear that direct mail giving is still the overwhelming majority of fundraising revenue, and organizations must find ways to optimize multichannel giving versus hyper-focusing on internet giving alone.
Amy Sample Ward
JUNE 6, 2012
The price is lower than the recently reported $800 million figure, but still a formidable investment from the enterprise software giant, which is on a seemingly never-ending acquisition spree. Salesforce had acquired collaboration tool company Stypi in May 2012, as well as social media monitoring platform Radian6 in March 2011."
Connection Cafe
FEBRUARY 17, 2014
Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks.
Nonprofit Tech for Good
DECEMBER 13, 2010
For my role, social media is only about 30% of my job – I manage our paid online advertising strategy, SEO, and web analytics strategy in addition to social media. We’re actually going through a new web analytics implementation right now – so starting in the spring our data is going to be a lot easier to interpret and report out.
Nonprofit Tech for Good
FEBRUARY 1, 2011
I use a combination of Postrank analytics, Topsy, Addthis and many other tools to calculate the interaction portion, and the other two are simple to find through website analytics and social site updates like Nutshellmail or Facebook’s Insights. We put out a quarterly report that collects qualitative and quantitative information.
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