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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? Earlier this month, the Ad Council hosted a webinar on the topic of social media ROI with three great social media minds to help us navigate these and other thorny online issues. Sometimes there’s no getting around a staff increase: since 2010, the U.S. By Sacha Evans.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML. For 2012, watch how the early adopters use text messaging to drive traffic to their mobile content and inspire donors to give through mobile channels. Learn basic HTML.

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Game Changing Strategies for Nonprofits in 2011

Care2

I saw (and responded to a few great appeals in 2010) but much nonprofit communication still seems artificial, inauthentic and dare I say boring! Fundraising is all about channel integration. According to the Online Giving Study, 66% of online gifts to charities come in via their own websites. Mark Rovner, Sea Change Strategies.

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Video Can Help Boost Donations in End-Of-The-Year Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. In 2010 much of their focus was on responding to the earthquake in Haiti. We have witnessed a very strong ROI from fundraising videos that utilize personalization. How big is video online? Test, but be careful.

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Notes from 10NTC Community Call - Agenda!

NTEN

As part of our agenda planning process for the 2010 Nonprofit Technology Conference , we hosted a community planning call this past Friday. More in-depth, financial metric focused ROI, perhaps in a Roundtable discussion format. Integration of traditional website and social media, of all communications channels. Fundraising.

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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

How do you measure the your organization’s influence in social channels ? A terrific resource on ROI and Social Media shared by Kami Huyse – Oliver Blanchard’s Social Media and ROI for Associations. Holly Ross, NTEN, Four Lessons Learned About Social Media in 2010. Many feel the same as Craig Newmark.

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Fundraising Trends: Mobile Giving and Crowdfunding, and the Next Generation of Canadian Giving

Connection Cafe

The Next Generation of Canadian Giving 2013 , which builds on a similar study conducted in 2010, looks at the philanthropic habits of the following generations of Canadians: Generation Y (or Gen Y, born 1981 – 1995). Since 2010, there has been a 12% increase in donors who have a landline but choose to use their mobile phones.