2010 Action Benchmark Newsletter 
NetWits
NOVEMBER 29, 2011
While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.
Care2
MARCH 22, 2011
Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. The 2010 advocacy response rate was 3.3%.
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Nonprofit Tech for Good
FEBRUARY 24, 2010
Also, text alerts are limited to 160 characters, so if you want to do a call to action or inform your subscribers beyond a 160 characters, then you are going to need a mobile website/page to do it. I know you’ve heard it… 2010 is the Year of the Mobile Web. Nonprofit Text Messaging Benchmarks 2010.
Amy Sample Ward
MAY 17, 2011
I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. From 2009 to 2010, the open rate for organizations of all sizes and sectors declined by 12% on average. Highlights.
NTEN
JUNE 22, 2010
Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Tags: Data Newsletter NPTech NTEN steve peretz Communications.
Connection Cafe
AUGUST 9, 2013
This article was originally posted in AFP’s weekly eWire newsletter. They send relevant content based on subscriber interests, preferences and actions. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns.
NTEN
JULY 28, 2010
A whopping 86% of nonprofits say they have a presence on Facebook or another social media site according to the 2010 Nonprofit Social Networking Benchmark Report. . advocacy action or donation)? Make your life easier: remember that Facebook fans, for example, tend to respond best when presented with FB-focused calls-to-action.
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