Fight Colorectal Cancer: A Rebranding Tale
Judi Sohn
MARCH 12, 2011
We focused on the science and policy. At the 2008 conference, I attended a session presented by Farra Trompeter of Big Duck Consulting. Spending money on change is horrifying. The way I saw it, if we were going to make this kind of leap, now was the time to do it when we were still small. We focused on the patient.
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