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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Nikoleychuk predicts that search engines will release more spam and useful content updates in 2024 to try and weed out low-value content.” Avoid Over-Optimization : While it’s good to include relevant keywords, ensure your anchor text sounds natural and avoid keyword stuffing. So, what kind of content is that, exactly?

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4 Ideas for Activating Your Donors Over Email

Network for Good

When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500 get one version of the newsletter and 500 get another. Tip #1: Experiment. Then, track those different groups.

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How to Write Awesome Emails Your Donors Want to Read

Network for Good

Avoid sounding like spam. Certain words are spam triggers, and if you use them in a subject line, your donors’ email provider could move the message directly to the spam folder. Not only does it look like you’re shouting, but it also makes your message more likely to end up in the spam folder.

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4 Ideas for Activating Your Donors Over Email

Network for Good

When we think about experimentation, consider something like what in marketing is known as ‘A/B testing’: Let’s say you’re sending out our newsletter and you split your group of 1,000 people in half; 500 get one version of the newsletter and 500 get another. Tip #1: Experiment. Then, track those different groups.

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10 Email Resolutions for the New Year

Everyaction

Did you know an average of 18.21% of emails go straight to spam? Make sure to test emails on as many screen sizes and devices as you can get your hands on. This goes without saying but every email you send should be testing something! Setting up A/B tests should be easy and intuitive. Prioritize your deliverability.

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Email Marketing Know-How: Get More Opens, Avoid the Trash

NonProfit Hub

Beyond the opt-out law, the CAN-SPAM Act provides plenty of other regulations that if you don’t follow could end up causing you to be blacklisted , such as deceptive subject lines or misleading information. Basically, nobody will be able to receive your emails because they’ve identified you as spam. Test Your Subject Lines.

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How to get your holiday appeals opened

Connection Cafe

That being said, if you have already written your subject lines, I’d like to urge you to test them against these tips. If it sounds like it could be spam, it could be spam. Avoid words that you commonly see in spam emails. Check out this article that lists most commonly used spam words.

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