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Nonprofit Donor Retention 101: Always Do This

Bloomerang

For as long as the Fundraising Effectiveness Project has measured nonprofit donor retention it has been abysmal. Donor and dollar retention rates have averaged well below 50% for over a decade, and it’s been getting worse over time. Long-term retention (5+ years) is now 10% or less. “ People give. One week after gift: .

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6 Surefire Tips for Asking for Donations Over the Phone

Qgiv

Making donation appeals over the phone is an interesting middle ground between asking for donations in person and making appeals through more anonymous methods like email or on your website. This makes asking for donations over the phone somewhat tricky. Have a script when you ask for the donation…. Let’s get started!

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ChatGPT and Fundraising: 4 Things You Need to Know

Qgiv

Donor acquisition can be up to 5 times more costly than donor retention—so spending time creating donor retention materials is a great use of your time. Having retention material ready to go will save your organization time and money. Something many nonprofits struggle with is making time for donor thank yous.

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Let Volunteers Shine (And Inspire Gifts) On GivingTuesday

Bloomerang

In 2014, Meredith Niles had just taken over fundraising for Marie Curie in the UK when her phone rang. She asked staff to give 15 minutes of their time to handwrite a card and prepared them with ready-made assets, stationery, stamps, and sample scripts. In other words, they looked at retention and future gifts among both groups.

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Giving USA 2021 Key Findings: How to Retain and Upgrade Nonprofit Donors Before Year’s End

Bloomerang

The Fundraising Effectiveness Project (FEP) noted that while 2020 saw an overall increase in giving, that year’s donor retention rate dropped by 4.1 Per the FEP , donor retention rates (which have been falling at least since 2006, the first year of the FEP) continued to fall last year. drop from the 2019 rate of 45.4%. .

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[ASK AN EXPERT] If you can’t call and thank every donor, who should be priorities?

Bloomerang

Thank you phone calls have the effect of closing the loop, helping to keep alive the warm glow people experience when making a gift. Because, despite all the research showing such calls increase donor retention and the size of future gifts , most nonprofits still aren’t doing it.

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

When I asked him about the ultimate point of paying attention to the donor thank you process, he said, “ Retention. Thanking a donor well increases donor retention multiple times. When a gift comes in, the team member receives the donor’s details and a script to guide the conversation. There’s nothing better than that.”

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