How the Indianapolis Zoo Preserved their Visitor Experience with Dynamic Pricing
Connection Cafe
NOVEMBER 10, 2014
Curious about their model, I reached out to Dennis Woerner , the director of marketing for the Indianapolis Zoo, and asked him to talk to tell me more about their pricing system. According to Woerner, the decision to move to a dynamic pricing model was years in the making. They began to build a dynamic ticketing model.
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