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How to Build a Story Arc for a Non-Profit Fundraising Campaign

The Storytelling Non-profit

As a non-profit professional, it’s essential to come out of the weeds of individual storytelling so that you can be strategic with what you tell your audience over time. It can also influence other decisions you’ll need to make about your campaign, which I talk more about in this video. .

Profit 78
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The Power of Podcasting: Making Audio Content for Nonprofits

sgEngage

Your nonprofit relies on storytelling to forge emotional connections with potential supporters and spread awareness of your mission. Plus, inviting thought leaders, influencers , and other guest speakers that your audience cares about helps secure your place as a trustworthy nonprofit.

Audio 75
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Narrative Change Strategy

Forum One

Narratives have the power to liberate or oppress because they have the potential to influence the beliefs and behaviors of individuals, which in turn can shape institutional policies and practices. Who are the messengers and storytellers that can most effectively deliver these messages and move this narrative?

Change 46
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The Times They Are A-Changin’: Adapting to a Shifting Industry

NonProfit Hub

Another trend that I think will outlive the “trend” phase is personal storytelling as a marketing tactic. There are ways the younger generation is influencing the sector that I think we can all get behind. Younger generations love the idea of putting a face to a cause because it gives them something to relate to.

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The Nonprofit Fundraising Strategic Plan Guide

Everyaction

Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area. Don’t forget - despite the structured, sometimes mechanical feel a fundraising plan can have, storytelling does have a place in the planning process.

Guide 108
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A Day in the Life of a Classy Account Executive

Classy

Loyalty, trust, and a strong understanding of the product offerings are some of the main factors that influence a customer’s decision to work with a certain company, and that starts with one of the first people they meet, an account executive. We might even do a whole lesson on a specific topic, like storytelling and negotiation.

Life 52
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Demystifying Next Generation Donor Audiences to Drive Engagement and Donations

Connection Cafe

A growing number of organizations are instituting junior boards to outsource next gen engagement to a group of young, mission-oriented, loyal supporters with networks and influence to leverage. Particularly among Millennials and Gen Z, the app is so ubiquitous that “Venmo” now functions as a verb in common parlance.