ROI (Results on Insights): Nonprofit Examples of How Listening Returns Value
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2009
It is an excellent example of working through how an organization might respond to comments on a blog, but even better it is map for insight harvesting. As David Meerman Scott notes in his analysis of their social media strategy, the goal is "to use current and developing Web 2.0 This drove traffic.
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