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8 Ways to Improve Your Matching Gift Emails & Drive Results

Neon CRM

Email marketing has emerged as a powerful tool for nonprofits to drive supporter engagement and boost their overall fundraising efforts. By extension, it’s also one of the most impactful ways that an organization can promote matching gift opportunities to its audience. The same is true for matching gift emails⁠.

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Phonathons: The Fundraiser’s Ultimate Guide & 15+ Top Tips

Double the Donation

One thing that phonathons have historically struggled with has been identifying donors who may be eligible for a matching gift from their employer?—and So how do you optimize matching gifts in your phonathons? Set nightly/weekly fundraising goals. Train callers on matching gifts. Include matching gifts in call scripts.

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professionals

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10 Proven Tips to Supercharge Your Online Fundraising Campaigns  

Classy

Online fundraising combines your standard relationship-building with digital mediums. The capabilities of your online fundraising platform have a massive impact on your overall success, and platforms like Classy can help you connect with your supporters effectively and efficiently online. Take advantage of matching gifts.

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Less Voice, More Empathy

Tech Soup

Mark at Queer Ideas takes on the concept of voice and tone in nonprofit communications. I've come to the conclusion that the instructional approach that so many brand guidelines take to defining 'tone of voice' simply doesn't work when it comes to specifying how non-profits must use language," Mark says.

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How to Drive Giving By Optimizing Your Donation Form

Media Cause

As we move further into 2022, your nonprofit is likely making moves to advance your fundraising strategy for this year. But whether you’re looking to collect more donations online, attract more donors overall, or generally improve your website’s role in your fundraising, your donation form is one of the first resources you should optimize. .

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Earn More Giving Tuesday Donations with Multi-channel Marketing

Qgiv

It helps to write out the language you’ll use to help your tone and voice be consistent across your messages. The more you can tailor an email to the recipient the better you’re able to communicate to them directly and secure your Giving Tuesday gift. Your communications across every channel you use should be included on the calendar.

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How To Put Social Fundraising On Steroids: Community Giving Days

Beth's Blog: How Nonprofits Can Use Social Media

How To Marry Social Media with Fundraising. Social fundraising is when your nonprofit integrates tried and true fundraising techniques with social media to inspire your supporters to raise money from their networks on your behalf. View more presentations from Beth Kanter. Cultivate and cheer on champions for your cause.

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