article thumbnail

Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. .

Test 325
article thumbnail

Free Manuals for Refurbishing Computers

Tech Soup

Twenty years ago, I was building computer training labs in homeless shelters with no hardware budget. I developed a small refurbishing operation with a bunch of homeless guys who were much better at fixing things than I. TechSoup has just posted that set of free comprehensive refurbishment how-to guides. read more.

Free 43
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this. ” Rather than gimmicks, spotlight your mission.

Lesson 59
article thumbnail

Record Your Grandma's Stories: StoryCorps' National Day of Listening is Nov. 27

Have Fun - Do Good

StoryCorps provides a free, downloadable Do-It-Yourself Instruction Guide , as well as an Education Toolkit to use in a classroom or library, and a Community Service Toolkit to use in, "veteran’s hospitals, senior centers, homeless shelters, and other community centers." I also like their Great Question List.

Story 71
article thumbnail

Big Vision Podcast: Steve Williams from POWER

Have Fun - Do Good

I recently posted my interview with Steve Williams, the Executive Director and co-founder of POWER: People Organized to Win Employment Rights on the Big Vision Podcast. Welcome to the Big Vision Podcast, where we talk with individuals and organizations who are creating positive change. I was somewhat lazy in doing that work.

Podcast 40
article thumbnail

Get Help in Telling the Story of Your Nonprofit's Impact

Tech Soup

We know that good stories power fundraising and marketing, so join one of our free events to discover powerful case studies and connect with digital storytelling experts in your community. Decatur, Illinois: Free and Low-Cost Resources for Nonprofit Software. Seattle, Washington: King County Executive Director Forum — October 6.

article thumbnail

Q&A with sgLEADERS: Tim Snyder, Wake Forest University

Connection Cafe

While I may not possess the intellectual wherewithal to solve homelessness, food insecurity or a host of other chronic societal problems, I have great faith that someone out there will have that ability. Q: What are you reading right now and/or what podcast are you listening to? Secondly, I ask my staff to be extraordinary.