How Standardize Your Nonprofit’s Social Media Measurement: Use This Grid
Beth's Blog: How Nonprofits Can Use Social Media
JUNE 13, 2011
7: Transparency and Replicability are Paramount to Sound Measurement: Measurement methods need to be shared as well as how specific metrics are calculated. The story is shared via an intermediary – journalists, bloggers, or influencers: Metrics reflecting the sharing of the message with the target audience.
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