Thu.Jul 01, 2021

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How to Navigate Multichannel Marketing to Drive Growth and Improve Donor Loyalty

NonProfit PRO

Multichannel marketing is all about choice. It is important for the simple reason that you must be where your donors are to engage with them. Smaller nonprofit organizations often rely too heavily on one channel for their fundraising efforts — in most cases, email. It is not hard to guess why. Email is quick, easy and cheap. But it also comes with some big drawbacks.

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Are corporations making good on their racial equity pledges?

Candid

Based on our analysis, the answer is, it's (currently) impossible to know —but it’s important to get right. . Last summer , the murder of George Floyd and the global racial justice movement brought issues of racial inequity and injustice to the forefront. Candid ha s been tracking racial equity funding for a decad e , but this recent philanthropy response was staggering.

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An Insider’s Guide to Growing Your Nonprofit’s Gifts and Wills Program

Bloomerang

Legacy gifts are an area of revenue in the nonprofit sector that few can afford to overlook. Big or small, we all need to think long term with the aim to boost yearly will bestowments. The problem is that these donor drives don’t pay off quickly. It can be years before you can determine what the financial benefits are; yet just like the act of creating a will in the first place, it’s sensible strategic planning to run and maintain them.

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Technology Grants for Nonprofits: Where and How to Find Them

Donorbox

Grants are one of the primary sources of income for nonprofits. Many nonprofits apply for grants that fund their operational budget or nonprofit programs, but did you know there are technology grants for nonprofits? Technology grants can fund the development of new technology, refine existing technology, also provide nonprofits with access to technology to help […].

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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What You Need to Know About Changes to TechSoup's AWS Credits Program

Tech Soup

In order to empower more organizations to use Amazon Web Services (AWS), we've made changes to the AWS for Nonprofits Program. As of July 1, eligible nonprofits can access $1,000 in credits per fiscal year (July 1 to June 31) instead of the previous $2,000 offering. These credits will be made available for a lesser admin fee, and we hope that a greater number of organizations can now use this versatile and valuable offering.

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9 Actionable Tips to Improve Your Nonprofit’s Website Copy (+30 Examples)

Donorbox

Many nonprofit websites have tons of words on the page and yet fail to express themselves in a clear, engaging, user-friendly way. Maybe the site is easy to understand but feels flat and robotic. Or maybe it’s full of personality and charm, but it’s utterly mind-boggling to navigate. Sounds familiar? Then I’m glad you’re here! […]. The post 9 Actionable Tips to Improve Your Nonprofit’s Website Copy (+30 Examples) appeared first on Nonprofit Blog.

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Best Salesforce Apps for Nonprofits: 19 Essential Tools

Bonterra

Salesforce is an incredibly customizable CRM with a vast universe of integrations.

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Summer Internship Making an Impact

Forum One

We are halfway through the year and nearly halfway through our 2021 Summer Internship Program at Forum One. Last summer, after making the decision to continue our internship program virtually despite the global pandemic, we decided it was important for us to again offer the program virtually. And as I watch and hear about the impact our summer interns are making already, I’m so glad we did!

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Retaining At-Risk Donors: 3 Tips for Proactive Engagement

OneCause

The post Retaining At-Risk Donors: 3 Tips for Proactive Engagement appeared first on OneCause.

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Nonprofit Side Hustle Ideas For Clever Cash Flow

NonProfit Hub

Are you looking for some creative ways to earn funds for your organization? When you think of a side hustle, you might think of cosmetics, oils, juice cleanses and other related sales. But additional revenue doesn’t have to come from these sources. There are plenty of side hustle options that nonprofits can adopt for some extra cash flow. Check out these clever ways for using partnerships and idle income streams to supplement core revenue channels.

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How to Design a Seamless & Personalized Digital Donor Journey

Speaker: Tim Sarrantonio

The average nonprofit uses five or more different software platforms to create their donor’s journey, making the experience clunky and disjointed. If you want to design a magical online giving experience for donors, making their journey as seamless as possible is key. In this webinar with expert Tim Sarrantonio, you’ll learn the fundamental steps to create an immersive and personalized online giving experience for your donors.

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Optimizing Your Software: 4 Tips for Growing Nonprofits

DNL OmniMedia

Guest post blog submitted by: CharityEngine, a nonprofit technology provider. Growing your nonprofit is a big step towards improved outreach and mission fulfillment. It can also be intimidating as your nonprofit assesses what changes need to occur to accommodate your growth goals. Your nonprofit’s software provides valuable progress information about where your money is going and what your staff is doing, but don’t overlook the software itself as a potential site of change. .

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[FREE VIRTUAL CONFERENCE] 4th Annual Digital Fundraising Summit

CauseVox

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How to Set Up Your DIY Peer-to-Peer Fundraising Landing Page

Classy

Year-round, or DIY peer-to-peer fundraising , allows your supporters to raise funds for your organization at any point in time. This flexible engagement option can serve as a powerful source of revenue, and the right set-up, supporter communications, and resources can make this a relatively low-lift way to rake in funds all year long. . There are numerous creative ways to ask supporters to fundraise on your behalf, from endurance challenges to birthdays to personal milestones.

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Why Is Inclusive Imagery So Hard?

Media Cause

Ah, June. The month that our newsfeeds, popup ads, and neighborhood windows are covered with rainbows. June is the month we celebrate Pride, but it does seem like the only month out of the year that brands are actually OK with engaging with the LGBTQIA+ community to promote their products or services. However, the last few years have felt like we are starting to become more and more skeptical of the inauthentic attempts of brands to throw a rainbow on whatever and call it a day and hope to be pr

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Nonprofits Are Leveraging the Cloud, but Does It Have to Be So Complex?

Effectively managing cloud technology is getting more complex. From cybersecurity concerns, vendor lock-in, cost increases, or lack of transparency on costs, it can quickly get out of control. Knowing what you can control and finding a platform that’s built with nonprofits in mind is key.