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The ABCs of Social Media ROI & Measurements

Connection Cafe

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals. Have any tips yourself for measuring social ROI?

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How Online Fundraising, Gamification and Social Media Helped Raise over $2 Million Dollars in One Day

NetWits

Using Social Media to Generate Buzz and Measureable Results. Every nonprofit out there is looking for ways to use social media as a part of their communications, engagement and fundraising strategies, but at the same time people question the ability of social media to produce measurable results.

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The 2019 Best Nonprofit Conferences Calendar

The Science Behind Engaging your Supporters

The purpose of the Annual Nonprofit Governance Symposium is to highlight current best practices, lessons learned from the field, and trends in effective nonprofit and philanthropic board leadership, as well as board recruitment and retention. The Corps Network / Washington, DC / TBA. DMA Nonprofit Federation / Washington, DC / TBA.

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Social Media Benchmarking: Gauging Success for Project and Organizations in Global Health and Development

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar.

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New on SSIR: Can Giving Days Strengthen Your Community?

Amy Sample Ward

—– In 2011, Washington, DC, became one of the first major metropolitan regions to host a multimillion-dollar local giving day: Give to the Max Day: Greater Washington. We should also measure success according to the increased capacity in the organizations participating and a long-term benefit to the community as a whole.

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Great reads from around the web on June 6th

Amy Sample Ward

After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. What does social media success look like, anyway?"

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Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

Every one of the 20 cohorts measured in the report experienced positive growth in usable email file size. With a 60% increase in email volume sent I would have expected that trend to continue. Prior to Blackbaud he was the acting CFO/COO of the Brady Campaign to Prevent Gun Violence in Washington DC. But it didn’t.