Connection Cafe
NOVEMBER 30, 2011
I won’t spoil my video with Convio CMO Sara Spivey , but in a nutshell: There are new rules of engagement for nonprofits. From acquisition and retention to our changing economic and political landscape, the ability to engage constituents will determine the success of nonprofits.
Connection Cafe
APRIL 19, 2010
Retention challenges, Donors defect due to: - Poor acknowledgement - Limited information about how their funds are being used - Belief that other causes are more deserving - They don't remember to give - Poor support. On top of the retention challenges, donor acquisition is very expensive. On average most groups spend $1 to raise $1.
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Connection Cafe
JUNE 13, 2013
Retention rate (of participants, team captains, team members). Percent of participants who are on teams and similar stats, team size, team retention rate, etc. Team involvement is linked to higher retention rates. Many of these metrics describe participant behavior and organization. Retain as many people as you can.
Connection Cafe
MARCH 2, 2011
Kent Gilliam is the Convio Community Manager. Be sure to follow him and keep in touch with other Community members, download free kits and sign up for free trainings and webinars here (for Convio clients only). Remember – repetition begets retention, and retention leads to results. Author: Kent Gilliam.
Connection Cafe
AUGUST 10, 2011
Tom over at The Agitator discusses how donor retention is in "free-fall" - combined with soft acquisitions, donors are becoming less loyal all the time. Here's why: sustainer giving yields very high return on investment and sustaining donors typically stay active two to three times longer than occasional donors.
Connection Cafe
MAY 9, 2013
Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more. Percentage of self-donations. Number of emails (and social media posts) per participant. Average donation size. How Do I Use Metrics with My Event?
Connection Cafe
JULY 26, 2011
Commissioned by Convio, Edge Research conducted an online survey for nine weeks gathering responses from 123 nonprofit practitioners and conducted 15 in-depth interviews, resulting in the Integrated Multi-Channel Marketing Study.
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