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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

In conversations with digital advertising agencies, they’ll admit that some clients simply throw money at them because they have a fluid budget. That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. To Stop Putting Out Fires.

Marketing 246
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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

It also means your communications need to feel like a virtual conversation, meeting their need for interesting, relevant information — not just whatever you feel like telling them. You can simplify the process by putting a few of these helpful hints into play: Automate. Map it out. Just make sure they’re warm and sincere.

professionals

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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Start With the Basics: Platform, Domain Name, and Site Map The first thing you need to do in building your non-profit website is choose a platform. Next, you need a site map. This is a map that lays out the pages your site needs. When you think about your site map, think about your audience. Keep it simple.

Profit 124
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How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

EveryAction

Hint: it’s not for the money. Measuring impact has more to do with building awareness in issue areas and the larger public conversation. To gain some insights into mapping out a campaign launch at a nonprofit, check out EveryAction’s launch template. Why we consider making the switch.

Attitude 101
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Strategies for Powering Learning Through CRM Go-Live and Beyond

Connection Cafe

Pulling from years and years (and years) of teaching and training on change management and Bucknell’s recent move from its legacy CRM system after 14 years, we’ve mapped out some strategies for successfully onboarding teams and maintaining engaged and empowered users with ongoing education. Become besties with your SME s.

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Navigation by Recommendation: Lessons Learned from a Little Experiment

Museum 2.0

Do you interrogate the map? In many cases, we ended up in long conversations with visitors, but that was always driven by their interest in telling us more about what they liked, why they were at the museum, etc. The cards are ok, but the people (and the conversations) are what matters. Create a plan for yourself?

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NpTech Tag Cross Blog Discussion: What do those guidelines look like?

Beth's Blog: How Nonprofits Can Use Social Media

A traditional rigorous taxonomy scheme includes "synoynm ring" - basically, just a bunch of synonyms mapped together - why not use that to standardize the tags(i.e. Join the cross-blog conversation! "It seems to me that the tag is not that useful ??? either as a category of stuff or as a retrieval tool."