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Feel the Heat: Great Tools for Mapping Website Interactions

Byte Technology

Well, if you have, then it’s time to check out heat-mapping, programs that help you gain insights into user interactions such as where on your site they click, what specific areas they explore more than others and generally how they use your site for their purposes.

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Get Your Small Business on the Map: 4 Digital Marketing Tips

Nonprofits Source

Whether you own a pet-care business , bookstore, or flower shop, these four tips will help put your small business on the digital map. The post Get Your Small Business on the Map: 4 Digital Marketing Tips appeared first on Nonprofits Source. Doing so will help drive a high ROI for your small business.

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The Importance of Heat Mapping for Truly Effective Website Design

Byte Technology

And with this data in hand, said developers and administrators can easily take the strategic opportunities heat mapping provides to transform their designs, flows and layout for optimal usage. Heat mapping answers many questions other analytical tools do not: Are your visitors distracted by too many choices?

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How to Build Your Nonprofit’s MarTech Stack

Media Cause

Ask Questions About the Tools You Already Use When Media Cause helps a nonprofit audit their MarTech tools, the first thing to do is ask questions that are designed to start a fuller conversation about the technology used to make the work more manageable. As your nonprofit team begins that conversation, be sure to write down the answers.

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Online Marketing Strategy Starts With a Map

NetWits

Do you ever feel like you’re approaching your digital marketing without a map? Once you’ve mapped your organization’s presence in the multi-channel ecosystem, you can begin to see the potential. Perhaps there’s a part of the conversation you aren’t currently influencing, but should be. Settle in and stay awhile.

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The Equity Atlas: A data-driven conversation

NTEN

How interactive maps can be used to start conversations about equity. Data interactive maps regional equity Program' Coalition for a Livable Future. The Regional Equity Atlas is a project that strives to ensure that everyone in the Portland metropolitan region benefits from the opportunities the region provides.

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How To: DIY Community & Content Mapping

Amy Sample Ward

During this time, I’ve help create community maps and strategic plans with my own team and with many other groups. More and more often, I get asked at conferences or on the blog for more information about how to create a community map or content plan. Community Map. Why : Why map your community? Content Map.

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