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5 Social Media Stats That’ll Help Your Nonprofit Understand Audiences

TechImpact

Marketers from the nonprofit sector and the for-profit sector alike are attempting to harness the power of social media to connect with these audiences. But what social platform are they on the most? And what’s this I hear about teens leaving Facebook for other social networks, is this true?

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The Hybrid Event: 5 Tips for Better Fundraising Results

Greater Giving

To generate excitement for your virtual audience, consider pre-event contests, social media competitions, watch party gift boxes, and other pre-event activities as a way to get your virtual audience motivated. Sponsors will be eager to support hybrid events due to their expanded representation online and in-person. The Guest List.

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How Will Your Nonprofit Raise Money in 2012?

NTEN

But a shifting communications environment and changing donor demographics could render those best practices ineffective at best, and obsolete at worst, as early as 2012. Micro-philanthropy -- that ambiguous term that refers to all things socially networked, small-scale, and charitable -- will have matured.

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Raise Money on Facebook: Four Strategies You Need to Know About

NTEN

Moreover, the company reports that people who are 35 years and older make up the fastest growing user demographic, which corresponds to the demographic mostly likely to make a donation online. With 300 million active users, Facebook is a natural starting place. Conclusion.

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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. When a nonprofit partners with a company on project that uses social media, what metrics do you use to measure success? This conversation was sparked by this post from Richard Becker that shares the numbers from the Pepsi Refresh Contest.

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See What’s Out There » Blog Archive » It’s not just young people

See3

While it is true that the younger generations tend to be early adopters of new technology, the internet has become a central part of communications and commerce for every demographic group. Social networking has so far focused mainly on businesspeople and young people because they are tech-savvy and are treasured by Madison Avenue.

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Philanthropy 2.0 Study Results Published on Mashable

Beth's Blog: How Nonprofits Can Use Social Media

Social Networks: It’s About the Relationship by Stephen MacLaughlin, BlackBaud Blog, May 29, 2008. Jennifer Paterson Dempsy, The Children's Wish Foundation of Canada Just recently I asked for help within my social network at Twitter to spread the word about something I am very passionate about, Braille Literacy.