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Turning Crisis into Community: How to Make Emergency Donors Lifelong Supporters

The Modern Nonprofit

Segmenting new donors based on demographics, interests and preferred channels can enable more personalized outreach. Whether through email, social media, or direct mail, each interaction should be crafted to resonate with the donor’s initial motivation and encourage their ongoing commitment.

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Introducing Cloud for Good Campaign Services

Cloud 4 Good

The two most common forms of direct marketing are direct mail and telemarketing. Age, income range, and a multitude of other factors both demographic and geographic factors into these segmented lists. Many people don’t realize this, but the majority of nonprofit fundraising still comes from direct marketing.

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Why Segmentation Is So Important in Email Marketing

NetWits

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Lastly, when in doubt, segment your e-mail list like you would for direct mail. E-mail Schedules & Strategies. First, Create a Plan.

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The Beginner’s Guide to Nonprofit Fundraising Platforms

Qgiv

Store their contact info like email addresses and phone numbers and easily track donor interactions when they make a donation or volunteer for your organization. Gone are the days of sending cash or a check through the mail or needing to show up in person to make a gift to the causes your donors support. Bloomerang.

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Growing your Members and Donors with the Power of Data

Connection Cafe

Rosie and Dana suggest capitalizing on touch points to get contact information for potential supporters in your CRM. Perhaps you have their name, but not their phone number, mailing address or email address. Or perhaps you had this information at one point, but the contact information you have is now out of date.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Gather demographic info if you don’t already have it. Receive monthly updates 3 Comments | by Share Article in E-newsletters , Email Marketing Reader Comments (3) One thing Ive found that works extraordinarily well for large, national NGOs is mailing on local issues. 60) Search « What Makes A Campaign Go Viral?

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Becoming Upwardly Mobile - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Mobile ads will have many of the same planning criteria as existing advertising methods—you’ll need to know your demographic, have something substantial to say, and make it relevant and timely, as with any other medium. So check out MobileActive.org for more info and start warming up those thumbs.