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What 2020 year-end fundraising can tell us about 2021 

M+R

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails.

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“Survey Says” VS. Research

Achieve

To create and launch a survey is relatively inexpensive in comparison to a multi-phase research study. Unfortunately, available funding is a reality when considering whether to deploy a simple survey or to construct a robust research study. However, don’t let a thin budget detour you from selecting the appropriate tools.

Survey 52
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SSIR Post: Swine Flu or Why Local Organizations Matter

Amy Sample Ward

I think this comparison, and context, is a great example of why local (read: non-global) organizations are still key in social change work, and why we need to be building stronger networks for data and information sharing. New messages, campaigns, and strategies can be tested, deployed, and analyzed in separate groups.

Local 100
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Listening Curriculum: Draft - What you think?

Beth's Blog: How Nonprofits Can Use Social Media

Once you have an idea for the what, subject it to the so what test. There are many other readers - here's a comparison of features from Wikipedia. Once people understand the value of the listening, you need to figure out what you will listen to. Listening should be linked to real life decisions or your social media strategy objectives.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

Financial calculations: net gain, opportunity cost, or comparison to other method. Test and tweak. Here's a conversion test: Does an acceptable, standard metric exist for the measure? Clearly articulated benefits statement that looks at tangible and intangible. Use of metrics to measure your results. Communicating the results.

ROI 50
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Fundwriter.ai 101 – Can A Robot Write Better Than You?

The Fundraising Authority

Fundwriter further trains this AI using nonprofit-specific writing samples from websites to appeals to proposals to social posts. Appeal – Research Centered This appeal is trained on samples from research-related appeals, but it can work for any organization. Test them out to see what works. To put it simply, Fundwriter.ai

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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now! From there, take advantage of your platform’s A/B email testing and figure out how to best speak to both Malik and Nellie. Includes: nine customizable template pages with full profiles and a sample to get you started.

Software 100