.orgSource
AUGUST 28, 2023
Born from necessity, the pandemic catalyzed the shift to a more digitally-driven selling process, and consequently thought leadership has become an increasingly important top of the funnel marketing tool.” Industry events—Monitor the headline speakers and their audiences. Consider first-time speakers who draw a crowd.
M+R
APRIL 29, 2021
There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Some folks head straight to mrbenchmarks.com , exploring the full data set and following their own path down the rabbit hole of charts and findings. This year’s big headlines are: .
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Whole Whale
SEPTEMBER 8, 2023
Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.
Neon CRM
NOVEMBER 29, 2023
GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 22, 2016
Social media listening (or social media monitoring) is the practice of paying close attention to digital channels when conversations relevant to your cause are being discussed. It’s relatively easy to see trending terms with your supporter base, which is similar to seeing the weekly headlines in your CRM.
sgEngage
NOVEMBER 30, 2023
Hecht said innovative organizations start specifically with the business result or ideal mission impact and then chart their path to the outcome by working through the details: What is the experience my donor is having? What is the experience of my staff?
sgEngage
FEBRUARY 20, 2024
If you’re reading a blog post with the words “capital campaign” and “board” in the headline, you might be spiraling through questions that are keeping you up at night (hopefully, it’s not 2 a.m.): By now, you should have a defined gift range chart to demonstrate the impact of various giving levels. Investing in software?
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