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Extra Extra: the Benchmarks Webinar Recording

M+R

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Some folks head straight to mrbenchmarks.com , exploring the full data set and following their own path down the rabbit hole of charts and findings. This year’s big headlines are: .

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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Digital-forward campaigns are still powerful new donor acquisition opportunities: 57% of new donors who gave to organizations using Neon Fundraise were acquired through digital channels.

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New Guide: How To Engage Your Supporters with Social Listening

Beth's Blog: How Nonprofits Can Use Social Media

Social media listening (or social media monitoring) is the practice of paying close attention to digital channels when conversations relevant to your cause are being discussed. It’s relatively easy to see trending terms with your supporter base, which is similar to seeing the weekly headlines in your CRM.

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Philanthropic Leadership: Engaging Board Members As Fundraising Ambassadors

Bloomerang

I’ve managed campaigns ranging from about $5 million to over a billion dollars in health care, education, arts and culture, and advocacy sectors. And the headline was that this $471 billion was a new record for charitable giving in the United States. How many people attended this event for the advocacy?