Remove Channel Remove Info Remove Press Remove Track
article thumbnail

How to Use UTMs to Leverage Donor Acquisition for Your Nonprofit

Nonprofit Tech for Good

UTM s stands for Urchin Tracking Module (nothing to do with sea creatures ). UTM s are an extremely effective way to both track fundraising campaigns and measure their success. They are universal, so many tools track them or support adding them automatically. How can we track marketing initiatives using UTMs?

Donor 272
article thumbnail

13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Track those goals week by week to see how you are trending and make adjustments along the way to help reach your final goals. Establish Communication Channels for Engagement. This contains things like technical information, event details and schedule, general tips, and team contact info.

Virtual 105
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Nonprofit Technology News for February 2014

Tech Soup

The nonprofit privacy rights community was fully mobilized including the Electronic Frontier Foundation, Fight for the Future, ACLU, Free Press Access, Demand Progress, Amnesty International, Greenpeace, Mozilla Foundation, and many commercial web companies. It uses the info for targeted ads. Safer Internet Day.

News 62
article thumbnail

SXSW: Social Media Nonprofit ROI Poetry Slam - Slides, Links, and Poems (long)

Beth's Blog: How Nonprofits Can Use Social Media

But the fact was I kept tracking, never loafing, never slacking. asked our chapters if it was valuable to them in telling their story and getting info out, made adjustments based on their feedback. . saw increased press for each disaster based on newsroom. And as a kicker to have a spot for aggregated info.

ROI 76
article thumbnail

Nonprofits Live: DIY Blogging Recap

Tech Soup

Looking to other people and channels gives you an idea of what others are talking about and lets you comment on it. Organizations should also consider repurposing emails, newsletter content, press releases, or sections of grant reports. Blogs can — and should — incorporate a mix of text, audio, video, and photos.

article thumbnail

Nonprofit Public Relations Strategies That Build Trust and Credibility

Neon CRM

That’s why the next thing you should focus on is building relationships with the local press. Navigating Relationships with the Press Your media relations strategy is critical to building trust and credibility for your organization. Press releases may also be the jumping-off point for interviews and further media coverage.

Public 52
article thumbnail

9 Tips for Making a Multichannel Fundraising Ask

NonProfit Hub

Track, track, track. Use that info to propel your fundraising approach forward. By researching your existing donor base, looking at your past successes, and combining them with your donors’ stated communication preferences, you’ll be able to better target the various appeals you make through different channels.