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Attracting New Donors With Content That Serves (And Scales)

Bloomerang

Source To assess what your donors desire, you can map out a persona or identity or run a survey on your existing network and ask questions like: What topics would you like to learn more about? A good landing page conveys the value of your resource and convinces visitors to trade an email address in exchange for the information.

Content 91
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Are Qwerty Monsters the Nonprofit Donors of the Future?

Beth's Blog: How Nonprofits Can Use Social Media

Mobile can’t be this separate tactic or channel in your communications strategy. What is your message and what do you want the audience to do? How do your all your communication channels work together to inform, engage, and motivate? A simple audience survey to learn: How is your target audience using their mobile phones?

Donor 98
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Consumer Attitudes Toward Mobile Giving

NTEN

For this reason, the Canadian Wireless Telecommunications Association (CWTA) commissioned primary research to survey consumers about text-to-give fundraising for the benefit of the Mobile Giving Foundation Canada and charities that use mobile giving. Research firm Quorus Consulting Group polled 2,003 teens and adults in April 2011.

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How Minnesota’s ‘Networked Nonprofits’ Raised over $10M in 1 Day!

Beth's Blog: How Nonprofits Can Use Social Media

From the looks of our post-event survey data and Google traffic reports, social media played a big part, particularly Facebook. Linked from an email = 5,966. Here are some highlights from our post-event nonprofit survey*: • 55.4 percent said sending out email promotions worked best. . Survey remains open.

Raise 108
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4 Important Membership Trends Every Museum Needs to Consider

Connection Cafe

Traditional membership programs issue paper/plastic cards and use a combination of direct mail and email marketing to reach their constituents. This is no longer optional, and a lack of mobile friendly websites, donation forms, and emails will put nonprofits at a distinct disadvantage.”

Museum 34
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How Your Nonprofit Can Reach Babyboomers with Social Media

Beth's Blog: How Nonprofits Can Use Social Media

It may be mean rethinking multi-channel campaigns, particularly use of direct mail as Allyson Kapin writes on the Frog Loop blog. And even Silent Generation internet users are competitive when it comes to email (although teens might point out that this is proof that email is for old people).

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Creating Buy-In for a Data Culture at Your Nonprofit

Tech Soup

When they realize you aren't just going to be able to implement this yourself, they see you as a nuisance.First, they stop replying to your emails, and then they begin ducking behind walls to avoid you in the hallway. Whole Whale has been working with Power Poetry, the largest online platform for teen poets in the U.S.,

Culture 36