Case Study Channel Offline Technique 
Connection Cafe
MARCH 4, 2019
Let me also suggest that we need to stop placing a wall between offline and online giving strategies and tactics. And donors that are 55-years and older have the highest retention rates for both online and offline giving. This online versus offline wall is mostly in our own heads. Sadly, that is not the case.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 26, 2011
Many people are wondering what it means for nonprofit brands using Facebook as one of their marketing channels. While the specific tactics and techniques for a tool may change, the concepts generally hold constant. Integrated Marketing and Communications Campaigns. And, that is how they measure success.
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Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 16, 2011
Grantees get better results integrating Facebook, Twitter, and other social media channels best practices and measurement. So, for these organizations, their content pyramid also includes integrating offline w/online channels. On the Ground Engagement: What will you ask people to do offline? Content Curation on Twitter.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 6, 2014
The art part includes all the ways nonprofits and schools can engage and connect with alumni of their programs through social channels. Measuring the Networked Nonprofit describes techniques for measuring engagement and networks and I’ll be presenting some of that material. Engagement: Readers engage with their content.
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 24, 2011
I always try to do an extensive participant survey prior to the workshop to uncover the knowledge in the room and used a “living case study” technique. As part of my learning journey to put these ideas into practice, I’m integrating visual techniques into my facilitation repertoire. Two things I did.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 8, 2011
I used a “living case study&# approach – doing an interview with them to share how they achieved their success. Northwest Harvest Food Bank used its social media channels to mobilize supporters to give food donations that ended up breaking a Guinness Book of World Records. It directly increased ticket sales.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2008
Donor Solicitation Techniques on Twitter. Social Fundraising: Leveraging On and Offline Connections. Effective ROI StoryTelling Techniques. Be A Voice for Darfur: Great Example of A Multi-Channel Campaign. Social Media ROI Case Study Slam. You're Never Too Old To Change the World. Giving Good Poke.
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