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Level Up Your Marketing with Analytics

Association Analytics

Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. This could also help you justify implementing an email calendar across your association. Here are examples of success metrics broken down by three common channels: List Preparation. Analyze Performance.

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13 Virtual Fundraising Event Takeaways From 4 Marketing Professionals

Classy

Be Mindful of Your Participants’ Time. “ Zoom fatigue is real, so it’s important when creating a virtual fundraising event to be mindful of duration and timing, as well as ensuring that all content offered within your event provides value and actionable takeaways.

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professionals

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

But keep in mind that there is a right and wrong way to do marketing. . Then, assess relevant metrics to see which types of content receive the most engagement. Create a content calendar. A content calendar provides an in-depth look at your upcoming content, including when and where you will push it live. Donation tools.

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3 Tech-Savvy Tips for Nonprofit Virtual Fundraising Events

Achieve

Heading into 2020, nonprofit fundraisers had solidified their fundraising calendars and were on track to achieving ambitious revenue goals. Keep in mind that most of your digital fundraising methods will depend on a high-functioning giving page, so don’t neglect this resource. registration form. Continue researching with.

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Why Segmentation Is So Important in Email Marketing

NetWits

Most segmentation efforts are based upon three key factors: Demographics and Lifestyle – these are observable and traceable metrics such as location, age, region, marital status, etc. Past behavior is the best metric or predictor for future actions and behavior, so you should be tracking this in your database system of choice.

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Top 6 Factors You Need to Consider When Hosting a Sustainable Virtual or Hybrid Conference

AccelEvents

When setting your ‘green goals,’ be sure to keep this consideration front of mind. The average 1,000 in-person event produces around 530 metric tons of CO2e emissions due to the average amount of air travel, energy usage, and excess food each person uses. If you can’t go fully hybrid, then be sure to digitize where you can.

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Top 6 Factors You Need to Consider When Hosting a Sustainable Virtual or Hybrid Conference

AccelEvents

When setting your ‘green goals,’ be sure to keep this consideration front of mind. The average 1,000 in-person event produces around 530 metric tons of CO2e emissions due to the average amount of air travel, energy usage, and excess food each person uses. If you can’t go fully hybrid, then be sure to digitize where you can.

Hosting 98