Remove Bookmarking Remove Comment Remove Measure Remove Trend
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Three Cheap Tools to Measure Blogs and Social Media

Care2

The very first thing that nonprofits should do is setup a tracking system to measure their blogs and social media. Before we dive into specifics, it’s important to recognize that no one product will measure everything you need and they are not 100% accurate. Allows you to see engagement trends over time.

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Great reads from around the web on June 6th

Amy Sample Ward

You can join the conversations in the comments, or click through to the original posts to find what others are saying. To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks).

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

Next, you need to know the right metric(s), the tool or combination of tools to collect the data, and how the tools measure the metric. You should be looking at monthly trends over time. Hard Data Points: Look at the Feed Subscribers trends from Feedburner and Unique Visitors Trends from Google Analytics. If no, why?

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

Source: A New Model for Social Media (and Traditional) Measurement.   Reader engagement consists of metrics for: Conversation (commenting). Reader Sharing (bookmarked items). So trackbacks and comments get more weight than clicks and views. And as readers start to respond -- commenting, tweeting, bookmarking, etc.,

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[VIDEO] Measure Of Success: Creating Tools And Process To Report Impact

Bloomerang

But most importantly, we love for these sessions to be interactive, so feel free to chat in your questions and comments along the way. And, as I was sharing earlier, we usually teach this in person over a period of two to three hours, so, you all are getting the, what we’ll call, the boot-camp version of “Measure of Success.”

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Listening Curriculum: Draft - What you think?

Beth's Blog: How Nonprofits Can Use Social Media

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. Once you have a policy around who will respond, you will get down to commenting and engaging in conversation. How to Comment like a Queen by Vicky Davis The Art of Responding by Beth Kanter 6. WeAreMedia Resources.

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Riffing on David Armano's Listen, Learn, and Adapt: Need Your Organization's Adaption Stories!

Beth's Blog: How Nonprofits Can Use Social Media

What I need is your input -I'd love to hear about your social media "adaption stories" - please leave me a comment. I'm also using this for the upcoming WeAreMedia Workshop in San Francisco which has a section on experiments and measurement. I also bookmark posts that reference the project using a unique project tag.

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