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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Use statistics to vividly demonstrate the scale of the problem being addressed.

Lesson 59
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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did. But not all kinds of audience analysis are evil.

Analysis 105
professionals

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Giving Tuesday #Inspo: 14 Donation Pages That Know What They’re Doing

Everyaction

This busy time is marked with nonprofits around the world striving for new and exciting ways to engage with potential donors. From the bright color scheme to the punny tagline, this page is the perfect example of blending a bit of humor with perfectly executed design for a great donation page. Fresh Truck. Let us know!

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Are Social Enterprises Viable Models for Funding Nonprofits?

ASU Lodestar Center

The Great Recession and its aftermath have forced nonprofits to seek out new and different ways to address their challenges. In order to make change that is sustainable and scalable, additional funding sources need to be considered to help nonprofits achieve their core missions. Social enterprise models may well offer an answer.

Model 53
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3 Reasons Why Your Year-End Appeal is Not Over

NonProfit Hub

Tammy Moloy is a guest contributor for Nonprofit Hub. Tammy has been a leader in the nonprofit sector for 25+ years, currently working as a Senior Consultant for nonprofit consulting firm, Ashley|Rountree and Associates. The post 3 Reasons Why Your Year-End Appeal is Not Over appeared first on Nonprofit Hub.

Blended 28
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The Analytics Forecast:  Cloudy Days Ahead!

Connection Cafe

I’m going to touch on three types of analytics that paint an exciting forecast for nonprofits that leverage the cloud : . Usage Statistics. Usage Statistics. For example, are nonprofits more successful sending emails or calling prospects directly for specific events? Data Health. Smart Software. Data Health.

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6 Tips for Nonprofit Professionals on Speaking Brilliantly with Your Slides

Nonprofit Tech for Good

By Beth Singer , Principal at Beth Singer Design, LLC – a design and communications firm specializing in nonprofit organizations to help them fundraise, educate, and promote membership and the mission of their institutions through design solutions. Eileen on data: “As the presenter, it’s your job to bring a statistic to life.

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