Benchmark Platform ROI Storytelling 
Connection Cafe
NOVEMBER 7, 2014
They’re trying more tactics, using more social media platforms, growing in their internal knowledge and skills, and focusing on becoming better storytellers. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content.
Amy Sample Ward
APRIL 23, 2011
And much less than that (22%) reported that their organization had ever evaluated Return on Investment (ROI) of technology projects or programs." One of the findings that stood out to us: Only 40% of respondents reported that their organization has some type of formal technology plan.
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Connection Cafe
JULY 15, 2015
This year we’ll be producing the third edition of the annual report — Nonprofit Content Marketing: 2015 Benchmarks, Budgets, and Trends ! Nonprofit marketers are using an average of 5 social media platforms this year vs. 4 last year; Instagram had the biggest increase in usage (from 17% last year to 38% this year).
Forum One
OCTOBER 13, 2022
We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. Real-world examples of how nonprofits are already investing more deeply in their advertising budget and seeing valuable ROI. was a huge part of knowing what digital tools and platforms mattered.
Care2
AUGUST 28, 2013
If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built. You can download the Breakeven/ROI Calculator here. In short, more good emails = more revenue.
Nonprofit Tech for Good
APRIL 5, 2021
The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark. To reach the 10,000 follower benchmark, send an email to your list asking your supporters to follow you on Instagram or purchase advertising to secure more followers.
Nonprofit Tech for Good
DECEMBER 3, 2020
In terms of Facebook Ads cost benchmarks, here is a useful summary from Web FX based on $300 million in spending: 4) Add a “Donate” button to your page and posts. Perhaps improved storytelling (text, images, videos, polls, stickers, etc.) 6) If eligible, experiment with Fan Subscriptions to gain monthly donors.
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