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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. While search remains the most reliable platforms, nonprofits are experimenting with connected TV, digital audio, and other emerging channels. Keep your eyes out for more info about our mid-summer launch! Sign up now!

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. Doesn’t seem to share info about cost or impressions. Identifying potential partners or collaborators Nonprofits can search for organizations or influencers who are running ads related to their cause.

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See You at #23NTC in Denver!

Forum One

Speaker: Julia Bradshaw , User Experience Design Manager, Forum One [Breakout Session] Paid Social and Search: Worth the Investment for Nonprofits? We’ll share benchmarks from other nonprofits you can use to evaluate your own communication. RSVP today as space is limited! The post See You at #23NTC in Denver!

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Overcoming Declining Nonprofit Website Traffic

Connection Cafe

Blackbaud’s just-released Online Marketing Benchmark Study for Nonprofits found nonprofit website traffic was down 14 percent in 2012 compared to 2011. It should be noted, like other benchmark reports, nonprofits within the study vary from year-to-year.). Benchmarks are helpful, but your data is what matters most.

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Nonprofit Content Marketing in 2015: Storytelling and Visual Content Top the Charts, But What Else Did We Learn?

Connection Cafe

We live in the information age – people have all the info they need at their fingertips and Google has trained us to find anything we need by doing a quick search. Your potential donors and volunteers are searching. Funders are searching. Patients are searching. Parents are searching.

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5 More Quick Steps to Better SEO (Part Two) - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The Alt tag is a description for an imag.

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10 Fast Tips to Boost E-newsletter Performance - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)