The Nonprofit Administration Dilemma: How Much Should You Spend on Fundraising?
Get Fully Funded
FEBRUARY 22, 2022
But your goal should be to spend appropriately on fundraising so you can bring in the money you need to fully fund your programs. Or, if you rent a list of names and addresses and send a direct mail piece to everyone on that list, you probably won’t recoup enough in donations to make that a worthwhile expense. That’s understandable.
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