Tech Soup

MAY 22, 2012

Online fundraising has become a popular method for increasing revenue and acquire new donors. While it does not yet amount to the bulk of fundraising for most nonprofits, online giving grew by 13 percent from 2010 to 2011. Are they visiting your key online fundraising pages? Look at Web Traffic. Pay Attention to Referrals.

Results 44

Results Online Donor Fundraising 44

Connection Cafe

JUNE 23, 2014

Danielle Johnson Vermenton , senior interactive consultant at Blackbaud, and Chris Schwartz, director of development at Grace Church Community Center, shared their experiences and tips for a successful sale to your board or leadership team. Share current donor demographics in support of your case. Position the Ask.

Technology 44

Technology Leadership Offline Demographics 44

Connection Cafe

JUNE 11, 2014

CharityDynamics just released the Interactive Investment Benchmark Study that looks at how organizations plan to invest in digital resources and strategy. What they found is that as the economy continues to recover and online fundraising outpaces other development efforts, nonprofits are planning to invest more in their digital footprint.

Technology 37

Technology Guide Proposal Leadership 37

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. As a benchmark, we’ve developed content strategies for nonprofits ranging in cost from $2500 to $25,000.

Content 37

Content Communication Marketing Strategy 37

Connection Cafe

JULY 10, 2014

In the Nonprofit Content Marketing Benchmarks, Tools and Trends Report of 2014, nonprofit marketing and communications professionals who rank themselves as “Most Effective” at content marketing have a written content strategy. As a benchmark, we’ve developed content strategies for nonprofits ranging in cost from $2500 to $25,000.

Content 30

Content Communication Marketing Strategy 30

sgEngage

JUNE 23, 2022

If you’re ready to ride that momentum to connect with donors who have the means and the motivation to give big to your cause, it’s time to learn how to build your nonprofit’s major gifts fundraising program. Most social good organizations receive more than 80% of their fundraising dollars from fewer than 20% of their donors.

Gift 79

Gift Program Build Fundraising 79

Connection Cafe

JUNE 26, 2018

A well-crafted donor survey delivered in a savvy way can provide the facts you need to make smarter fundraising and marketing decisions going forward. By age or other demographics—e.g., Unless you ask your donors directly, your gut instincts are merely opinions. And research kills opinions. By when they give—e.g., Best of luck! .

Survey 29

Survey Donor Effective Audience 29

sgEngage

DECEMBER 14, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Top States for Loyal & Wealthy Donors Posted by Steve MacLaughlin on December 14th, 2010 Blackbaud has a tremendous amount of data about the nonprofit sector. That’s the power and importance of benchmarking.

District of Columbia 71

District of Columbia Trend Donor Blackbaud 71

sgEngage

NOVEMBER 23, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Top States for New Donors & Online Donors Posted by Steve MacLaughlin on November 23rd, 2010 Blackbaud has a tremendous amount of data about the nonprofit sector. That’s the power and importance of benchmarking.

District of Columbia 72

District of Columbia Trend Donor Blackbaud 72

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. These organizations participate in a donorCentrics Internet Benchmarking Group. The demographics of online givers are very encouraging, but the retention rates should give everyone in the nonprofit sector some pause.

Offline 35

Offline Donor Online Retention 35