Awareness Mind ROI Storytelling 
Pamela Grow
JANUARY 11, 2024
Keeping on top of the basics, and being aware of the following trends will continue to serve you best. Better storytelling/more humanity Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal.
Allegiance Group
APRIL 15, 2024
Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. Your team can also analyze each geographic market, investigating the awareness of and affinity for your nonprofit in specific states and regions. This channel also tends to see positive returns—for every $1.27
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Connection Cafe
FEBRUARY 24, 2014
In the digital age, where most traditional storytelling is done over the Internet, attention spans are ever shrinking. But, the fact is, our minds are a byproduct of our instantaneous information culture. How do we raise awareness about our unique stories to a generation of naturally attention-deficit individuals? Time is money.
Amy Sample Ward
JANUARY 15, 2010
ChristinasWorld : building a network of awareness is different from campaigning: 1) campaigning is about mobilizing action toward specific objectives . Good campaigns move away from awareness 2 spur action. annanten : @engagejoe online campaigning = (relationship building + storytelling) * shared cause ^ common goal.
Tech Soup
MAY 12, 2011
The TechSoup Digital Storytelling Event offered an interesting example of a great tweet in that the campaign kicked off with a question posed on Twitter that gave followers an opportunity to share information and resources, opening up an engaging conversation on the topic of using video for nonprofits and libraries.
Bloomerang
JUNE 20, 2023
Increase brand awareness. Keep in mind that you can (and should) revise your plan in accordance with the other steps listed below. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). People will see that others are supporting your nonprofit online. Social media.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 14, 2009
Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.
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