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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Bloomerang

Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment. One of the best ways to identify your audience is through an avatar. Avatar is a fancy word for ideal consumer.

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Social Media: Before You Get Started, Get Organized!

Nonprofit Tech for Good

Use a Square Version of Your Organization’s Logo as Your Avatar on Social Media Sites. It’s very important that you invest the time and resources needed to designing a visually distinct, square avatar that matches the overall branding of your nonprofit. Link to online references and source material often. Learn Basic HTML.

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22 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

That said, there are some resources and tools that I continually refer to and use again and again, and others that I am still experimenting with that may (or may not) become integral to my communications routine. A website that allows you to create an image with a mosaic of your Twitter Followers’ avatars.

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11 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

Your supporters also want to see what your staff and working space look like – the human beings behind the avatar, if you will. The video(s) does not need to be highly-produced or expensive, but it should be positive, on the short side, and integrated into all your nonprofit’s communications: VIDEO: Thank You from Operation Smile.

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33 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

Simply enter your nonprofit’s name and Addictomatic then creates a page of all your search results for easy future reference. A website that allows you to create an image with a mosaic of your Twitter Followers’ avatars. Alexa Top Sites :: alexa.com/topsites. This website tracks what sites are the most popular in the world today.

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Guest Post by Amanda Rose: Reflections on Cause Fatigue

Beth's Blog: How Nonprofits Can Use Social Media

I didn’t feel like the Twitter community could handle another cause infused global campaign on the scale of Twestival so soon. My gut told me to think locally and use this international momentum and inspire people to shine a spotlight on a local cause, or a cause that a community would get behind. Additional References.

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NPTechTag Roundup: Election Debriefs and Wikis in Your Kitchen!

Beth's Blog: How Nonprofits Can Use Social Media

It will be interesting to see if this advice holds true for the voters of the future based on Dannah Boyd's post " What i mean when i say "email is dead" in reference to teens. Do they use it as their primary form of asynchronous communication for talking with their friends? "Do young people have email accounts?

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