Making a Great Story into a Powerful Fundraising Story
Bloomerang
JUNE 29, 2021
Really great stories feature one person (or animal, if you do environmental or conservation work). It’s far easier for our brains to put ourselves in the shoes of ONE person and connect with their story than it is for us to do that with a group of people. . Psychologically, we are wired for connection. This need is important.
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