M+R
APRIL 24, 2024
The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Cram your cranium with metrics on email and mobile messaging, advertising, web traffic, social media and influencers, and more. About half of M+R Benchmarks participants reported working with social media influencers in 2023.
M+R
MARCH 11, 2024
Meaning — you can use Scout Quest data to target display ads, connected TV, audio, and more. P.S. Guess who will be releasing a Benchmarks study on April 24? The annual M+R Benchmarks Study will once again explore the labyrinth of nonprofit digital fundraising, advocacy, and marketing metrics. Hope to talk with you soon!
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Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 24, 2010
To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. Media Consumption: Total photo views, audio plays, and video plays for the content you have uploaded to your Page.
Nonprofit Tech for Good
APRIL 10, 2022
You can export monthly reports to track new followers, profile visits, and engagement metrics such as total likes, retweets, mentions, and replies. WebFX is an excellent resource for social media advertising benchmarks and their research reveals that Twitter has the lowest cost-per-click (CPC) of all social media. Twitter Spaces.
Whole Whale
JANUARY 28, 2023
A podcast is basically a coded feed of XML that lists the information about your podcast, titles, descriptions and a link to where the MP3 audio file lives. Imagine you were in the 90’s and gave out CDs with your podcast audio episodes and then tried to figure out who actually listened to them.
Care2
AUGUST 22, 2013
Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Media – Photos, Video, Audio. Review procedures for rapid response and crisis management with key leadership. Spotlight/Profile, Interview. Lists Post (e.g.
M+R
FEBRUARY 10, 2022
As with our annual Benchmarks Study , our goal here is to report on the largest dataset we can in order to provide useful averages and overall trends. Other platforms that some organizations added to the mix this year included Connected TV, incentive advertising, audio advertising, and native advertising. .
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