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Healthcare Ad Awards Winners Announced

Forum One

The Children’s Hospital Colorado Foundation came to us with the goal of rethinking its digital ecosystem from the ground up and optimizing how they attract, engage, and grow their target audiences, including donors and supporters. For the second year in a row, Forum One developed a brand-aligned design that was both easy to read and inviting.

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Year-End Reporting: Data-Driven Ways to Tell Your Story

Forum One

This might seem like the last thing you have time for; however, it is critical because how it is received strongly influences future decisions around budgeting, staffing and other resourcing going into next year. Tailoring reports to different audiences strikes a balance between celebrating success and planning for the future.

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5 Ways For Civil Society To Engage With AI

The NonProfit Times

First communicate the intended structure, tone, and audience of the item you’re producing. The Tech Policy Lab at the University of Washington has developed a practice and guidance around writing data statements ( [link] ). Paste in a concept note and ask it to identify potential logic flaws, even suggest fixes.

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5 Creative Angles to Consider for Your Next Fundraising Campaign

Classy

Launching a unique campaign can set your organization apart by creating a buzz around your mission, engaging new audiences, and getting people excited to participate in something meaningful. . In addition, you can promote this influencer’s involvement with your campaign on social media channels to generate additional momentum. .

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

“I hear people say all the time that email is underperforming or dying, but that certainly hasn’t been the case for us,” said Rebecca Sparenberg, vice president of digital marketing for the Humane Society of the United States in Washington, D.C. Any number of variables can influence these metrics. Research backs this up.

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Investigating and Improving the Questions You Ask Grantees

sgEngage

Back in the mid-2010s, I served as chair of the selection committee for the Washington, DC region’s biggest award recognizing excellence in nonprofit management. The TCC Group, in the 2023 briefing “ Values-Based Communication ,” reminds us that different audiences are going to receive things in different ways.

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Tips and Tools for Integrating Social Media Into Your Nonprofit Event Marketing Plan

Beth's Blog: How Nonprofits Can Use Social Media

Depending on the target audience (and your capacity), you might want to promote the event on other social channel Event Pages such as LinkedIN or Facebook. If your event includes a discussion or speaker, you can solicit questions from your audience ahead of the event using a tool like Google Moderator.