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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

This sounds so obvious, but not planning ahead is easily one of the most frequent mistakes I see organizations making. Hint: A great time to do this is when you are creating your annual budget and marketing plan. Hint: I typically recommend posting 3-4x per week per channel as a starting point. Mistake #1: Not Planning Ahead.

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How to Get the Most from December 31st

Connection Cafe

Engagement Factors can be queried and then used to create groups that are rebuildable at the time of send (hint: this is also great for triggered emails). Best not to resend the morning email, but also best not to sound like big brother (e.g. Instead, talk to your audience as busy human beings – which they are.

professionals

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How to structure your nonprofit social media plan

Get Fully Funded

Creating a nonprofit social media plan sounds like such a daunting task, doesn’t it? What’s Your Audience Interested in? When planning content for your social media platforms, think first about your audience. Here’s a hint: They want to know the inside scoop on what it takes to save bears or tutor kids or help homeless veterans.

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22 Email Ledes That Always Work!!

M+R

That catchy alliteration makes him sound like a comic book character, like Clark Kent or Lois Lane, Peter Parker or Bruce Banner. Focus on one sense at a time Conjure a specific time and place by focusing on ONE sense — sight, sound, smell, taste — and draw the reader in with an evocative physical description. Still reading?

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Blueprint Book Club Part 1: How Do You Create a Future-Thinking History Museum?

Museum 2.0

The gallery and building descriptions make the museum sound like an early-2000s multi-media production in the model of the International Spy Museum, the Newseum, or any number of Gallagher & Associates or Ralph Applebaum creations. The early participatory projects are terrific. The book misrepresents the effort.

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Preservation in Action: Ambition and Excitement at Zealandia

Museum 2.0

And yet earlier in the week, at the Zealandia nature sanctuary in Wellington, I’d seen some hints of how to do just that. There are interpretative trails and helpful staff to aid visitors in tuning in to the bird sounds and identifying the native animals now thriving in the preserve.

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Navigation by Recommendation: Lessons Learned from a Little Experiment

Museum 2.0

As we flipped through the photos of the people we'd talked to, we saw hints of the curious stories that connected face to painting. The pictures I took are full of life and reflect the diversity both of the museum collection and the audience. A recommendation is a gift, and it is best packaged in some positive or intriguing sentiment.