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3 Reasons Why Pinterest Is Still Relevant for Nonprofits

Nonprofit Tech for Good

Julia Campbell is social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. The first question that probably comes to your mind when reading this headline is – “Pinterest? That’s just for pinning clothing and home improvement ideas, right?”.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. If your goal is to engage + build relationships with your audience (hopefully it is!), Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Identify Your Unique Value Proposition & Broadcast it to Your Audience. Ideally it will appear in the headline on your homepage, but don’t stop there; follow charity: water´s lead and weave it into other parts of your site, your social media messages, blog posts and your explainer video. Harness the Power of Storytelling.

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9 Free Ways to Increase Your YouTube Views

See3

As we often tell our video clients, nonprofits are ultimately competing against cat videos for their audience’s attention. If you can hook your audience with a compelling video, there’s a much greater likelihood that they will visit your website to learn more about your cause or campaign. What’s the first step to pulling people in?

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22 Email Ledes That Always Work!!

M+R

Striving to make storytelling work given the constraints of time, space, the boss’s demands, evolving trends, and how dang hard it is to draw horses. Here in [place] Add immediacy and authenticity by grounding your message in a specific place and time. Water levels are rising. The heat is overwhelming. Give them another chance.

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M+R’s Guide to A More Inclusive Media Relations Approach

M+R

To back up: Many communications professionals have long viewed the traditional mainstream outlets (such as The Washington Post, New York Times , and the main broadcast news networks) as the gold standard, regardless of who their work impacts or who their audiences are. Audiences & Outlets What are the overarching goals for this project?

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How To Build Community Using Social Media

CauseVox

But It’s not the size of your audience that matters – it’s how engaged they are. Controversial and provocative topics, large international events, and clickbait news headlines always float to the top due to the amount of engagement they receive (positive and negative). Visuals are imperative on social media channels.