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What is a Widget?

Beth's Blog: How Nonprofits Can Use Social Media

A reference to gadget in the Delta Airlines Logo. Web Widgets often but not always use Adobe Flash or JavaScript programming languages. You need to know from where your audience is coming to your blog. Consider your audience when you select a particular widget. Consider them as a strategy for point of entry.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . So, getting your story in the news is still a worthwhile strategy, particularly if your nonprofit is young and needs a bigger audience. Start with a headline that summarizes your news.

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M+R’s Guide to A More Inclusive Media Relations Approach

M+R

To back up: Many communications professionals have long viewed the traditional mainstream outlets (such as The Washington Post, New York Times , and the main broadcast news networks) as the gold standard, regardless of who their work impacts or who their audiences are. Audiences & Outlets What are the overarching goals for this project?

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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

What this guide is : An introduction of the top 23 SEO best practices that will help get your content ranked in 2017, including: On page SEO factors – factors that are visible to your audience at the page level. Think of SEO as the language used by search engines to communicate with your website. Robots.txt.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. They also highlight how kids like Rani refer to the micronutrient powder they get from WFP USA as “magic sprinkles.”.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Screencast Audience and Learning Objectives The audience for this screencast is nonprofits that know they need to analyze the success of their Web sites, but aren't sure where to begin. For example, you can check the referring url and look at the messaging there. Look for surprises in the referring report.

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Architecting Your Site for Search Engine Performance (And We Ain't Just Talkin' Keywords)

NTEN

So, as you collectively develop web sites to recruit, engage, retain, and cultivate your constituents, you must ensure your content in fact meets the needs of your target audiences. KNOW THY AUDIENCES. How can you reach target audiences if you don't explore who they are? A conversion-focused content approach. But how? .

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