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Design Series: Understanding Audience Needs

Forum One

Understanding audience needs is the core of good design. For mission-driven organizations in particular, forging deep connections with audiences is paramount. The questions we hear often are about how organizations can identify and adapt designs to meet the evolving needs of their audiences and ensure that the mission resonates deeply.

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Making Women’s History More Visible

Forum One

This Women’s History Month, we celebrate the work that the Smithsonian American Women’s History Museum does each and every day to bring women’s stories alive and into focus. Forum One worked with the Museum to create the 10-minute digital experience, which will be available this Friday on the Museum’s website. January 30, 2024).

History 83
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Walk in Your Visitor’s Shoes: How to use the Buyer’s Journey to increase Attendance at your Arts & Cultural Organization

Connection Cafe

Let’s consider each stage from a n arts & cultural point of view and for our purposes rename this a visitor’s journey. . The most important thing to remember is to find channels to reach your target visitors : the people most likely to visit your zoo, museum or aquarium or to attend a performance. . Awareness ?

Arts 28
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Museum 2.0 Rerun: Answers to the Ten Questions I Am Most Commonly Asked

Museum 2.0

This August/September, I am "rerunning" popular Museum 2.0 Originally posted in April of 2011, just before I hung up my consulting hat for my current job at the Santa Cruz Museum of Art & History. I''ve spent much of the past three years on the road giving workshops and talks about audience participation in museums.

Museum 45
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National Study Reveals: Digital and Social Media Are Delivering Results for Arts Organizations

Beth's Blog: How Nonprofits Can Use Social Media

The purpose of this invitation-only phase of the research was to make sure we were getting representation from around the country, and not just the coasts and major urban areas. But as digital media matures as a tool for cultural organizations, groups are using it as a gateway to connect people with art. What we learned: a snapshot.

Arts 110
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Answers to the Ten Questions I am Most Often Asked

Museum 2.0

I've spent much of the past three years on the road giving workshops and talks about audience participation in museums. BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1. The Museum 2.0 Note: the title of this post pays homage to Elaine Heumann Gurian's excellent and quite different 1981 essay of the same title. Yes and no.

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How to Develop a (Small-Scale) Social Media Plan

Museum 2.0

Yesterday, I enjoyed three hours of graduate students' presentations of social media plans for museums in the Pacific Northwest. There are three parts: the institution or initiative's content and audience goals, the institution's assets, and the project concept that will match goals to resources in an achievable way. For example.