Attention Brain Mind Statistics 
NTEN
JANUARY 5, 2012
Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean. Network for Good.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 3, 2015
The book shares how and why our mind pays attention to some events, ideas, or people and not others. Parr uses the metaphor of building a fire to describe how capturing attention works. There are three stages starting with ignition, what captures immediate attention. It is based on reciprocity.
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Allegiance Group
NOVEMBER 2, 2023
Research has shown that the human brain retains information more effectively when presented repeatedly. By placing the donation button on every page, you reinforce its presence in the minds of your website visitors. Lastly, pay attention to color contrast to accommodate individuals with visual impairments.
NonProfit Hub
MARCH 20, 2018
And to tell a story that is interesting or compelling to someone else is to know what stories are already in their brains. These are the questions you should keep in the back of your mind when crafting your story from scratch—especially if it’s an original, untold story. That’s where we, as nonprofit storytellers, need to begin.
NonProfit Hub
AUGUST 12, 2016
What comes to mind when you think of “ nonprofit psychology?”). One interesting finding is that the human brain actually learns best in relaxed concentration. When you’re developing marketing materials, keep this principle in mind. If you Google the word “psychologist,” the image that pops up is almost exactly that.
Achieve
DECEMBER 16, 2014
But here is where I’m different from most of you: I actually read every letter I get so as to better understand why I should pay attention and whyI should (or shouldn’t) give to an organization. Some of that impatience has to do with all the numbers and statistics I’m asked to process. And I won’t mind if you thank me again.)
Nonprofit Tech for Good
AUGUST 30, 2018
With this in mind, try and show that other people are supporting and/or donating to your cause. This simple word change has huge implications on gaining the attention and support of audiences. Our brains are built to follow stories , so highlighting individual stories is a powerful way to tap into emotions.
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