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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Yet we spend a lot of time trying to persuade people by focusing on the 5% rational brain with statistics, rational arguments and feature lists. Brain scans show people’s brains light up in the emotional areas when they see the mean. Network for Good.

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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Trust isn’t a challenge that is currently top of mind for association leaders. That last statistic should make us all take notice. The World Café Format To maximize the brain power of our.orgCommunity professionals and to allow for a robust exchange of ideas, Sharon facilitated this conversation in a World Café format.

professionals

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How to Read the Minds of Your Donors

NonProfit Hub

The ability to read minds. What if I told you that you can enter the minds of your donors without even meeting them? But what’s more is that stories actually cause more neuron firings and stimulation in the brain , as opposed to statistics and data. It’s sort of the ultimate power, isn’t it? Tell stories.

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Improving Donor Communications: 7 Tactics to Keep in Mind

OneCause

This doesn’t mean that you should talk down to your donors or that they’re unintelligent: it just means that they’re probably using their brain power for other things and quickly skimming emails and mailers. Through donating to a nonprofit, your supporters get to connect with other like-minded people all striving towards a shared cause.

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Captivology: The Science of Capturing People’s Attention

Beth's Blog: How Nonprofits Can Use Social Media

The book shares how and why our mind pays attention to some events, ideas, or people and not others. These triggers spark your brain’s attention response by appealing to basic aspects of what makes us human. Parr uses the metaphor of building a fire to describe how capturing attention works.

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What Every Nonprofit Website Should Include

Allegiance Group

Research has shown that the human brain retains information more effectively when presented repeatedly. By placing the donation button on every page, you reinforce its presence in the minds of your website visitors. Sharing your knowledge and expertise will empower your readers and inspire them to take action.

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Next-Level Fundraising with Nonprofit Psychology

NonProfit Hub

What comes to mind when you think of “ nonprofit psychology?”). One interesting finding is that the human brain actually learns best in relaxed concentration. When you’re developing marketing materials, keep this principle in mind. If you Google the word “psychologist,” the image that pops up is almost exactly that.