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Great reads from around the web on June 29th

Amy Sample Ward

That was the logic Lauren Bush Lauren articulated in a 2013 interview about FEED, a for-profit entity she founded that creates simple, eco-friendly tote bags whose price covers the cost of donating school meals to children in Rwanda via the UN World Food Program” What Solutions Are Hiding In Our PDFS? – eMarketer -.

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What Hocus Pocus Can Teach You About Major Gift Fundraising

Bloomerang

Are you able to articulate the impact their gift will have on your mission. Keep in mind this isn’t the time to go on about stats and successes of your programs—save that for another time. So ask yourself: Is the right person making the ask and are they asking at the right time? If so, you’re ready to make the ask! .

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Top Tips for Creating Powerful Peer-to-Peer Fundraising Email Communications

sgEngage

Articulate your goals. . Start by articulating your virtual campaign, in-person and/or hybrid event goals so you can then create your email communications plan to support those goals. Then you can determine how your individual email messages will help you get there. . Demonstrate how they can participate.

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9 Nonprofit Leadership Skills Every Founder & Director Must Master

Get Fully Funded

You need to articulately describe the need you’re addressing in a way that moves listeners’ hearts. Leaders who understand their numbers can keep their nonprofit financially healthy and easily explain their key stats to funders. When you confidently share about your vision and why it matters, you’ll attract supporters.

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Top 3 Roadblocks for Event Registration

Connection Cafe

At several steps in the process – Registration Type Selection, the actual Registration Form and signing the waiver, nonprofits fall victim to forgetting the paramount “less is more” rule, giving participants too many choices, asking for too much personal information without articulating a good reason and overwhelming them with legal jargon.

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Online Video: An Interview Revealing Best Practices and Trends - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Performance measures include stats from a webcasting provider or content delivery network on how many unique users tuned in, for how long on average, etc. Outcome measures would include stats from your website hosting provider on click-through behavior by users. There are two kinds of measures that we look at: performance and outcome.

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No Really, What Are You Doing on Facebook?

NTEN

One of the main stats we track to articulate the value of our social media presence is site traffic. Mix vigorously -- and frequently. The more you make this recipe, the better it gets! Remember to season it liberally with responsiveness. . Here's what I found: .