Beth's Blog: How Nonprofits Can Use Social Media
APRIL 17, 2013
I think sometimes there is a disconnect between measurement and the actual practice. In some organizations, measurement is this thing done at the end to justify or validate social media. These are the practice indicators for measurement – for three different areas – analysis, tools, and sense-making.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 31, 2013
When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?
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Bloomerang
AUGUST 16, 2021
If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Once you have those numbers, clearly articulate your goals and identify what you need to meet your goals. But you’ve got to be patient, and you’ve got to have goals against which you can measure your results.
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 22, 2011
For nonprofits, those are not solely money or efficiency for everything that could be measured. By aligning social media to organizational objectives and using measurement, you can answer the question: of all the ways we could be investing our resources, is social media the best choice to see the social change results that we want to see?
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 18, 2014
Last week, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. We started off with an affinity clustering of the strengths, challenges, and opportunities for improving their organization’s practice of measuring impact and communicating about it.
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 27, 2009
Return on Investment (ROI) was created in the 1920s as a financial measure developed by DuPont and used by Alfred Sloan to make General Motors manageable. What it also illustrates is that, originally, ROI was a measure of return on the total investment in the entire business. They are not saying don't use numbers.
NonProfit Hub
DECEMBER 1, 2014
Here are five traps to avoid as you plan your inbound marketing campaign and chart your course to success. A positioning statement is a one or two sentence statement that articulates your organization’s value. They think it’s too expensive and difficult to measure. You Use Social Media to Solely Promote your Organization.
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