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Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)

NTEN

It’s about the relationship between the nonprofit and the donor who wants to support a cause. People who give online are no different from other donors in that most of them expect a relationship— not simply a transaction—with the organization they support. Analysis of cumulative online giving (i.e., Declutter your site.

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Techniques and Tools: How To Visualize Your Network

Beth's Blog: How Nonprofits Can Use Social Media

There are two different lens to think about network mapping. You can do a whole network analysis. The map can be of social media conversations, for example these network maps of Twitter conversations. Or they can be maps of networks of organizations and communities. Organization. Hierarchical Position.

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Advancing Social Media Measurement for Philanthropic Outcomes #sm_re

Beth's Blog: How Nonprofits Can Use Social Media

Once this is established, along with goals – the methodology to measure your network relies on having a baseline methodology and using Social Network Analysis. The latter can be a very geeky topic, requiring expertise in statistics, understanding social network analysis terminology, and hard to master software.

Measure 105
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What 1.9 Million Donors Can Tell Us About Fundraising on the Web: A Cliff Notes Tour of The Online Giving Study

NTEN

We were interested in: How much and how often donor s gave How many donors were gained and lost Where donors were in the long-term donor lifecycle How donors behaved in different online venues: social networks, giving portals, and charity websites. The Big Finding: Relationships Matter! Analysis of cumulative online giving (i.e.,

Studies 95
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Professional Networking: Just for Fun or Part of Your Job Or Combination? Tips for managing multi-memberships in social networks?

Beth's Blog: How Nonprofits Can Use Social Media

What initially caught my eye was the demographic (age analysis) of LinkedIn VS Facebook users. We know that professional relationships are moving from the Rolodex to the social networks. LinkedIn is designed for specifically for business professional networking, while Facebook is a bit more casual.

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Just in Time for the Giving Season: The Online Giving Study

NTEN

Network for Good has released a fantastic new report, " The Online Giving Study: A Call to Reinvent Donor Relationships ". Other findings include: Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention and gift levels.

Studies 89
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Reinventing Donor Relationships - A New Online Giving Study

Connection Cafe

Giving on social networks is significant, but donor loyalty is highest on charity websites that build strong connections with donors. Analysis of cumulative online giving (i.e., Small improvements to the online experience can make a big difference in donations. lower than for donors who give via charity-branded giving pages.