Relationships Matter Most (The Big Finding from the 2010 Online Giving Study from Network for Good and TrueSense Marketing)
NTEN
MAY 5, 2011
It’s about the relationship between the nonprofit and the donor who wants to support a cause. People who give online are no different from other donors in that most of them expect a relationship— not simply a transaction—with the organization they support. Analysis of cumulative online giving (i.e., Declutter your site.
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