Nonprofit Tech for Good
FEBRUARY 14, 2019
The key, though, is doing it in a way that delivers maximum ROI. After your web guru gives the green light, open up Ads Manager and create a new campaign. This should generate enough data to give you a good sense of your cost per action and ROI. Return on Ad Spend (ROAS) measures ROI.
Tech Soup
JULY 22, 2011
This is a guest post from Dr. Erik Bansleben at the University of Washington, announcing a new online green IT certification program. Why a Green IT Certification Program? The certificate program introduces students to the concept of sustainability in the context of Green IT. Intended Audience. Program Details.
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Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2009
Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? This drove traffic.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2008
Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. PostRank scoring is based on analysis of the " 5 Cs " of engagement: creating, critiquing, chatting, collecting, and clicking. This analysis took all of five minutes. Harry: A Green Geek. Giving Good Poke.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 1, 2010
Avoid Measurement As Therapy and Drive By Analysis. Another pitfall is doing “drive by&# analysis. Let’s take Facebook pages as an example. Questions that encourage people to share resources: “ What are the Best Social Media ROI Posts? The data you gather should help you learn.
Connection Cafe
APRIL 12, 2011
This advanced method of analysis identifies segments that require continued mailings in order to be profitable as opposed to looking at each campaign separately. The business intelligence tool graphically identifies profitable versus unprofitable segments based on ROI (green is profitable, yellow is marginal and red is unprofitable).
Care2
MAY 9, 2008
frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!"
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